The Times of India | Rachel Chitra | TNN | May 6, 2016 |
Chennai: Database providers, who usually sell user details to companies offering home loans and credit cards, have a new set of clients: colleges seeking database of people who have the money and wish to send their children for an engineering degree. Fearing that they might not be able to fill their management quota of seats, engineering college managements are willing to pay Rs 2.5-Rs 5 lakh for datasets. “As many as 11 engineering colleges have approached me. Some of them asked for generic data; they bought data without breaking it up based on geography, location or age group.Many others wanted smaller datasets of mobile numbers of students and their parents near their area of operation,” says N Kumar of database provider OneStop Business. When it comes to usage of such Rsbanks of mobile data,’ database providers say that telemarketing has not really taken off as much as sending bulk SMS. “It’s easy for college managements to get their own IT wing staff to send messages to some 30,000 mobile numbers we provide.We see more colleges actively concentrating on bulk SMS. Only two colleges I know of have engaged in telemarketing,” adds Kumar. Engineering colleges call up data providers for a helping hand in recruitment.