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NASSCOM partners with Facebook to launch Design4India Studio bridging design and software engineering

Plunge Daily | Craig Cranenburgh | 

Startups will also get access to UX design process, resources, user testing and AR/VR toolkits to work on their products, find out problems and solutions on redesigning, live testing and search for the most impactful design changes to bring about rapid prototyping of features or products.

Nasscom and Facebook have partnered to launch Design4India studio as an attempt to bridge design and software engineering. The studio is located at WeWork’s co-working space and will act as a studio for web, mobile, augmented reality and virtual reality platforms for startups and designers. The Design4India initiative looks to integrate design and tech in order to enable design success for software products and the India’s startup ecosystem. The studio offers dedicated spaces for startups and designers to explore, innovate and build in collaboration. Startups will also get access to UX design process, resources, user testing and AR/VR toolkits to work on their products, find out problems and solutions on redesigning, live testing and search for the most impactful design changes to bring about rapid prototyping of features or products.

Satyajeet Singh, Head – Strategic Product Partnerships, Asia & South Asia, Facebook, said that design as an innovation activity is complementary to R&D, since it transfers research into commercially viable products and services, and bridges innovation with the needs of a consumer. He believes that design should be embedded in every step of product development, from its inception and not added as an afterthought. Ravi Gururaj, Founder & CEO, QikPod and Member, Nasscom Executive Council said: “The Design4India Studio is our first of many “Open for all” Design studios which is built to foster a culture of testing, learning, iterating and prototyping of products and services — in short: Getting design right. Now is the time for start-ups and scale-ups to pivot their business to meet the requirements of the consumers and I’m confident that this studio will increase productivity, collaboration, and innovation for the entrepreneurs and designers to come and grow together.” – Courtesy      /     Take a Look at  https://design4india.in/

Facebook unveils programmes to boost virtual reality in India

The Times of India | PTI | Nov 27, 2017 |

Hyderabad : Social media giant Facebook today unveiled two new programmes for startups and engineering students in India, aimed at promoting new-age technologies like virtual reality (VR). The two programmes — India Innovation Hub (in partnership with T-hub) and School of Innovation (with Startup Village Collective) — will run parallel to other startup- focussed initiatives like FbStart that are run by the US-based company. India has the largest base of developers building with Facebook outside the US. “The partnerships demonstrate our commitment to contribute to India’s innovation ecosystem and make emerging technologies like VR a part of daily life,” Facebook Head of Platform Partnerships (India and South Asia) Satyajeet Singh told .

Globally, Facebook is betting big on VR technology with ‘Oculus’. Like many tech companies, it has also unveiled a VR headset called ‘Oculus Go’ for USD 199 that will be available next year. Virtual reality (VR) technology immerses the user in a computer-generated simulation of an environment, allowing the user to interact in that world. The India Innovation Hub will see Facebook work with 10 VR-focused startups. These startups will get access to training, mentors, workshops, research and Facebook’s VR Innovation lab as part of the six-month programme. Application process for the programme will open in January 2018. Singh said the startups, which could be at early and growth stage, could be working in any area as VR technology can have use cases across industries like healthcare, education, automobiles and others. School of Innovation programme, which will be open for engineering students, will have 10 teams that will work on building a next-generation product idea using VR. The teams will participate in a 20-week programme that includes online and in-person learning to develop their idea, build a low and high-fidelity prototype and then launch it for the customers, Singh said.Facebook, which counts India as its largest userbase after the US, has 217 million users here. SR ADI MKJ – Courtesy    –    FbStart   Take a Look at  Innovation Hub India,